Why Facebook Advertising Is Important For Your Business
Updated: Jun 15, 2019
The world of small business marketing is extremely diverse. With the wide range of options available, deciding the best avenue for advertising your business is never an easy task. Many entrepreneurs fall into the trap of trying to harness all the available channels at once. Predictably, the result is never satisfactory. The smart option would be to choose one or two platforms and pour your marketing efforts into your chosen platforms.
If you are already thinking about doing just that, the first marketing channel that should come to mind is Facebook. You may be familiar with Google AdWords, Yahooo, and other social media outlets like LinkedIn. However, for many years now, Facebook ads has consistently proven to be the most successful and efficient advertising channel for businesses and entrepreneurs. Below you will learn what makes Facebook advertising a “must-have” for your business and how it simplifies your marketing efforts.
Facebook boasts the widest reach
With more than 2.3 billion monthly active users, Facebook is undoubtedly the largest social media platform in the world. It’s the online home for a third of the world’s population. As a business owner, you can see how you would always find your target audience using Facebook. The only task left to figure out is how to find them.
Advertising on Facebook is incredibly cost effective
For a platform that boasts such a wide reach, the cost of advertising on Facebook is almost unbelievable. With only a few dollars, you can effectively get your business in front of your target audience. To put things into perspective, a 30-second ad on Super Bowl could cost as high as $4 million. And the estimated reach is 100 million people. In fact, any savvy online marketer knows that Facebook marketing campaigns are never about ‘how much’ but how far your money can go. Once you develop a clear strategy, you’ll be wowed by how little you need to spend.
Exceptional targeting capabilities
Once you have an idea of your target audience, you can achieve a high level of specificity with your Facebook ads, thanks to the large amount of information people share on Facebook and the platform’s advanced targeting algorithms. With the proper strategy and targeting approach, Facebook ads will be extremely effective for bringing your business quality leads.
Finding new leads is easy as pie
Once you find an audience that converts, Facebook advertising becomes even simpler and more effective. The ‘lookalike audiences’ feature helps you clone your audience by targeting new people who share similar metrics with the converting audience. This feature eliminates the guesswork from advertising and further ensures that every penny is well spent.
If you’re looking to make the most out of your marketing campaigns, there is no reason to not advertise your business on Facebook. Besides all the benefits mentioned above, Facebook ads allow you to receive live feedback from your customers. Because Facebook is a social media platform, your audience has the ability to interact with your advertisement and share it with their network - giving your business additional exposure!
To find out how your business can increase in sales from Facebook adverting, we invite you to click here and get in touch with a Facebook advertising specialist.
- Nsenzi Salasini